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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Self Assessment 5

Self Assessment 5

Q Question 1 Which of the following is true about "brand image?" Question 2 An example of repositioning is: Question 3 Positioning is described as which of the following? Question 4 The positioning statement is more precise than the value proposition. Question 5 Which of the following is not true of brand equity?

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1.Brand image is the perception of a brand in the minds of persons. 2.an effort to "move" a product to a different place in the minds of consumers 3.how consumers perceive a brand or offering 4.True 5.Brand equity is often acquired quickly.